Diamonds are the rarest and most valuable natural gemstone. With so many characteristics and attributes, diamond buying can be a difficult task. Browse our educational content guides on each major diamond topic to understand the nuances of buying a diamond. Learn the 4 C’s of diamonds and beyond so you can shop like an expert and get the most value and transparency.
DIAMOND CUT
Diamond cut is the faceting or cutting of the diamond. It determines how much light can pass through the diamond and in turn how well it sparkles.
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DIAMOND COLOR
Diamond color is the absence or presence of impurities and trace minerals in the diamond that determine if it is colorless or has a yellow tinge.
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DIAMOND CLARITY
Diamond clarity is the presence of different types of naturally occurring inclusions that form in a diamond’s growing process. Included diamonds can sparkle less.
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DIAMOND CARAT
Diamond carat is the measurement of the weight of the diamond and in turn determines the visual size of the diamond when set in jewelry or rings.
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DIAMOND SHAPE
Diamonds are mined or formed as rough and faceted and cut into many shapes like the popular round, oval and princess and several others.
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DIAMOND SYMMETRY
Diamond symmetry is how well the facets of the diamond are cut and line up with each other. This also affects the light performance and sparkle of the diamond.
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DIAMOND POLISH
Polish is the upper surface smoothness of the diamond. It’s how well machines are able to make the diamond smooth for an even finish while cutting.
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DIAMOND FLUORESCENCE
Fluorescence is determined by the light a diamond radiates when seen under black lights. Lower fluorescence diamonds are less expensive.
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DIAMOND PRICES
Diamond pricing can be affected by many factors like quality, grades, certification and origin. Learn more about how to get a diamond for the price that works for you.
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DIAMOND SOURCING
Diamond sourcing is where a diamond originates from. Lab or natural diamonds come from around the world.
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DIAMOND CERTIFICATION
Diamonds are almost always certified by accredited labs and gemologists that are trained to vet the diamond. Learn more about the different types of diamond certifications.
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BUYING GUIDE
When buying a diamond, there are many factors to compare. Be sure you’re comparing the right elements and in the right order when making your purchase.
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Lab vs Natural Diamonds
Lab grown and natural diamonds are moleculary identical. The only difference is in the way they are grown. Natural diamonds are grown within the earth while lab grown diamonds are grown in a lab setting. View our buying guides to learn more.
Engagement rings are the first commitment you make to your loved one that represents a lifelong bond. Buying an engagement ring can be made simpler by following With Clarity objective advice toward selecting the right style and diamond/gemstone, whether online or in-store. Our guides are crafted by certified gemologists, leveraging over 100 years of collective experience, with your shopping experience in mind. Learn more from our Engagement Ring Education Guide.
Read our expert gemologist tips on buying an engagement ring and learn the steps in the shopping process to make the best selection with confidence and surety.
Buying guide
Read our expert gemologist tips on buying an engagement ring and learn the steps in the shopping process to make the best selection with confidence and surety.
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Browse With Clarity’s inventory of over 200,000 diamonds of a variety of sizes, shapes, colors and qualities. We’re sure you’ll find the perfect diamond at the right price.
Search diamonds
Browse With Clarity’s inventory of over 200,000 diamonds of a variety of sizes, shapes, colors and qualities. We’re sure you’ll find the perfect diamond at the right price.
Search diamonds
Metal is an important characteristic of the perfect ring. Learn the differences between the durability, shine and finish of With Clarity’s metal selection options.
Metal guide
Metal is an important characteristic of the perfect ring. Learn the differences between the durability, shine and finish of With Clarity’s metal selection options.
Metal guide
Craft the ideal engagement ring that’s uniquely her. Our easy to use shopping experience lets you customize the ring to make a special proposal for which she’ll say yes.
Craft a Ring
Craft the ideal engagement ring that’s uniquely her. Our easy to use shopping experience lets you customize the ring to make a special proposal for which she’ll say yes.
Craft a Ring
Preset rings are crafted in house within 7 days and perfectly matched with lab or natural diamonds. Unique designs that are twists on classic, preset rings are perfect for those needed assistance with picking a ring and on a tighter deadline.
Preset rings
Preset rings are crafted in house within 7 days and perfectly matched with lab or natural diamonds. Unique designs that are twists on classic, preset rings are perfect for those needed assistance with picking a ring and on a tighter deadline.
Preset rings
Wedding Bands
Wedding bands are a forever commitment of your special day. Learn about metals, widths, finishes and styles to make the right choice for him and her.
Diamonds and other precious colored gemstones have unique qualities that make them the ultimate symbols of lifelong relationships. Buying a gemstone is an important emotional and financial decision. Ensure you purchase the right gemstone by using With Clarity’s Ruby, Emerald, Sapphire and Diamond guides. Learn about pricing, selection, quality and value.
Moissanite is a popular alternative to natural and lab grown diamonds. It is often cut with the same faceting as a diamond and is also quite close to the hardness of a diamond. The clear white color is close to the sparkle of a diamond. A moissanite can have more colors reflected within it and also be a more affordable choice for a diamond ring, promise ring or jewelry.
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Moissanite is a popular alternative to natural and lab grown diamonds. It is often cut with the same faceting as a diamond and is also quite close to the hardness of a diamond. The clear white color is close to the sparkle of a diamond. A moissanite can have more colors reflected within it and also be a more affordable choice for a diamond ring, promise ring or jewelry.
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Blue sapphire is the most common gemstone after diamond for engagement rings, wedding bands and even jewelry. It’s deep and soulful blue has sparkle and allure and is prized for it’s rich look. Classic and confident, blue sapphire jewelry is also a birthstone for September.
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Moissanite possesses an exceptional visual impact and durable nature that makes it a valuable alternative to mined and lab made diamonds. Moissanite has a unique faceted pattern that creates a rainbow effect under light. Therefore giving moissanite engagement rings and jewelry a brilliance for many to love.
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Rubies are renowned for their deep red hue and have been used for centuries in jewelry and rings. Ranging from blood red to a deeper maroon, rubies are graded on a AAA scale.
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Rubies are renowned for their deep red hue and have been used for centuries in jewelry and rings. Ranging from blood red to a deeper maroon, rubies are graded on a AAA scale.
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London Blue Topaz is a unique blue gemstone that has the icy appeal of topaz mixed with a darker undertone. Sophisticated and one of a kind, London Blue Topaz makes for the perfect jewelry gift or ring center.
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London Blue Topaz is a unique blue gemstone that has the icy appeal of topaz mixed with a darker undertone. Sophisticated and one of a kind, London Blue Topaz makes for the perfect jewelry gift or ring center.
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Apart from emerald, Peridot is the next most popular green gemstone. A beautiful spring green, peridot has a sparkle that’s unique. It’s a great pop on any skin stone and always stunning when paired with yellow or white gold.
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Apart from emerald, Peridot is the next most popular green gemstone. A beautiful spring green, peridot has a sparkle that’s unique. It’s a great pop on any skin stone and always stunning when paired with yellow or white gold.
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Aquamarine is loved for it’s icy blue hue that’s cool and crisp. It pairs very well as a complement to diamonds and looks best in platinum and white gold. Aquamarine is the birthstone for March.
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Aquamarine is loved for it’s icy blue hue that’s cool and crisp. It pairs very well as a complement to diamonds and looks best in platinum and white gold. Aquamarine is the birthstone for March.
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Amethyst is a soulful purple and has been used throughout the world of fine jewelry. For a unique looking engagement ring or promise ring, or one that pairs diamonds and gemstones perfectly choose this purple gemstone.
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Amethyst is a soulful purple and has been used throughout the world of fine jewelry. For a unique looking engagement ring or promise ring, or one that pairs diamonds and gemstones perfectly choose this purple gemstone.
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After natural and lab grown diamonds, black diamonds are the next most popular diamond type for jewelry and engagement rings. Black in hue, these diamonds have a subtle sparkle.
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After natural and lab grown diamonds, black diamonds are the next most popular diamond type for jewelry and engagement rings. Black in hue, these diamonds have a subtle sparkle.
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Jewelry Education
Jewelry is one of the most traditional and symbolic commitments of love, affection and friendship. By use of rare minerals, precious metals, fine gemstones and expert craftsmanship, there is no more personal way to show your commitment. Let our jewelry guides on necklaces, rings and earrings be your expert advice on selecting and purchasing the best gift.
Our expert gemologists have compiled invaluable tips and guidance to help you wow your significant other and provide you the greatest value from your purchase and shopping experience. Learn more from our Jewelry Education Guide.
Bracelets guide
Diamond bracelets are the epitome of grace. Whether thin or made with larger accent diamonds, bracelets are a great gift to celebrate any occasion. Learn more about our collection of lab or natural diamond bracelets.
Diamond & gemstone necklaces make a great gift for birthdays, anniversaries, or any special occasion. Check out our guides to learn about necklace types, styles, gemstones to find the right gift today.
Earrings are a timeless, thoughtful gift that leaves a lasting impression. They’re the most commonly worn jewelry type so use our guides to learn about the best style for her preference.