With Clarity vs. Zales

WC vs. Zales

You have almost certainly heard of Zales. The brand name has become synonymous with fine jewelry, especially diamond rings. But prominent names aren't your only option when it comes to buying fine jewelry. Brands like With Clarity can often have many benefits, making them definitely worthy of consideration. But first, here's a little bit more about Zales.


About Zales

Zales has been around since 1924. Over the past nearly one hundred years, it has opened thousands of stores across the nation. Namely, they specialize in diamonds, teaming up with famous designers and introducing beautiful collections. They have also expanded into other goods operated under the Zales Corporation. Admittedly, you almost always know what you're getting with a company like Zale's, which has a long history and reputation. However, they've had a few bumps along the way. Unfortunately, those factors sometimes mean inflated prices for brand name pieces.


About With Clarity

With Clarity was built by a husband and wife team with a passion for diamonds and design and improving the fine jewelry buying experience. We also have breathtaking jewelry designs and an expansive offering of natural and lab-created diamonds. However, we also pride ourselves on our reasonable prices.

We're well acquainted with the shock that can come from engagement ring shopping, and not just costs but also the wide variety of settings, materials, and more. We knew there had to be a better way. So, we set out to make big moments like these even better by embracing ethical sourcing, transparent prices, and the use of lab-grown diamonds. Thanks to our knowledgeable team, this means breathtaking diamonds at better prices and free from conflict.

The Ultimate Customer Experience

While companies like Zales gradually shifted into online shopping and e-commerce, we began here. Therefore, we had the opportunity to design the ultimate customer experience right from the beginning. When shopping for a diamond engagement ring, you should be concerned with the carat weight and clarity, not whether resizing is complimentary.

Our unique customer experience lets you revel in the magic of fine jewelry shopping while we worry about the details. From sourcing to setting, we've given deliberate thought to every aspect of jewelry shopping. Our stress-free experience combines the best elements of in-person shopping and online convenience backed by an expert team.


Home Preview

There are a lot of options when trying to find the perfect engagement ring. But you can breathe easy with With Clarity's Home Preview. Select up to two custom replica rings to be shipped directly to your home in your unique Home Preview box. In the ultimate test run, you can try them on, take a picture, and gather the opinions of your loved ones. Just be sure to return your Home Preview box within three days. After you've seen your lovely designs for yourself, you can decide if it's true love or if there are some things you would like to change.


Consult Diamond Experts

You don't have to go it alone! Schedule a diamond appointment to consult with one of our experts. You can learn about your diamond options from a senior gemologist in a more thoughtful and thorough interaction than talking with someone behind the sales counter. We don't expect you to be diamond experts. Sourcing and grading diamonds is complicated, but shopping for them should be clear, convenient, and enjoyable!

We offer both set stones and loose diamonds, unlike Zales who only offers pre-set. You can also choose between natural diamonds and lab-created stones. Lab diamonds are relatively new and understandably not as familiar. Our experts are happy to provide insight on either type of gem, giving you confidence in your choice of "the one."


Customer Care that Truly Cares

It starts right from the beginning, with our expansive selection that's big on quality and beauty but not inflated prices. Then, gemologists and design consultants with decades of experience can help you find your perfect match, whether a natural diamond or lab-grown. They can even help you craft a custom piece to suit your needs.

These are the things you should be focused on. And you can rest easy knowing With Clarity offers free returns, free shipping, free resizing, and a lifetime warranty.


Returns Shipping Warranty Financing Resizing Communication
With Clarity Free within 30 days Free Shipping Lifetime warranty With Clarity Credit Card & Affirm One free resizing within 30 days A+
Zales Free within 30 days Free shipping Lifetime warranty Zales Credit Card $50+ A+


Even after you've found your dream piece of jewelry, With Clarity is ready to help with quick answers to your questions. Call, email, or live chat with us anytime!

Founded with a commitment to convenience, an enjoyable experience, and sustainability, we're happy to be one of the fastest-growing diamond jewelry companies. And overjoyed by our thousands of happy customers' 5-star reviews.

If you're considering purchasing fine jewelry, let us help you find the piece that celebrates your special moments. Shop with confidence from a company that genuinely cares.

Shop Engagement Rings


Are With Clarity engagement rings good quality?

With Clarity engagement, rings are excellent quality. They are committed to sustainability and ethically sourced diamonds set in high-quality materials with beautiful designs.

Is With Clarity a reliable brand?

With Clarity has thousands of positive reviews and an excellent BBB rating.

Does With Clarity sell loose diamonds?

With Clarity sells both earth-mined and lab-created loose diamonds.

Does With Clarity diamonds come with certification?

Yes, With Clarity’s natural diamonds are GIA certified, while their lab diamonds are IGI-certified.